Branding, copywriting, big bold ideas.
One Good Thought is all it takes.
Whatever your message, whoever your audience, one thing never changes: the power of a good idea.
It’s the spark that turns heads, the glue that holds everything together.
It’s how a small business can speak with a big booming voice.
It could be a slogan, a clever concept, a memorable catch phrase, a whakataukī, a sharp insight — whatever makes people recognise your brand and want what it offers.
One Good Thought will give you this organising idea and help you express it anywhere.
One Good Thought in action
Here’s a good thought: If NZ’s youth don't want to do the census, tell them Harry Styles will be doing it with them.
Created at VML
Another good thought: Get people who’ve just experienced an earthquake to make their homes safe, by using the earthquake to trigger an ad campaign.
Created at VML
If the government can’t tell people not to smoke cannabis and drive, who can? The people who’ve seen stoners at their most inept - shopkeepers. This good thought became part of NZ culture and won many international awards.
Created at ClemengerBBDO
Farmers don’t often consider the effect an injury could have on their whole operation. This good thought showed the scale of the impact.
Good fit?
If this sounds like the kind of help you could use, book a free introductory talk. We could grab a coffee or a cheeky chardonnay. I’m good at chardonnay.