Shine, don’t shout
It’s hard for brands to stand out. Often, despite your best efforts.
Carpet-bombing people’s screens works to a point, but the trick is to be distinctive, memorable, ownable. Whatever size your brand, whatever you want to say, I can help you find a clear lane for it to hit top speed.
I’ve helped many brands become household names. Not one of them had the media budget of their competitors.
One Good Brand workshop.
Bring out your brand’s best.
I’ll work with you to sharpen your brand, or create a new one, and leave your team with the tools to curate it. I’ll start by getting to know your business, your audience, what you need to tell them and how they need to hear it to make it stick.
If it’s a creative platform you need, I’ll present a suite of different ideas, each one unique to you. I can then flesh out the idea that fits you best, through to finished art if necessary.
Freelance Copywriting.
Winning words for any message and medium.
Concise, compelling copy is essential for any business. I can help with your website, your brochures, that RFP you need to win, video or radio scripts, your brand vision and values, product names, or turn tech-speak into digestible language. In short, wherever words matter.
Freelance Creative Direction.
Holistic view, precise detail.
I can supervise projects, liaise with all team members, honour your brand or kaupapa, mentor young creatives and oversee a job from a scribble on the wall to finished art.
If you have a spare moment, please take a look at some of the brands I’ve helped build.
Packages
One Good Brand workshop.
1—3 hour brand discovery session
Brand positioning statement, unique to your brand
Brand principles and personality
Tone of voice guidelines
Headlines, copy and key messages for your team to use
Prices start at $3495 +GST
One Good freelancer.
Call me in as a copywriter, creative director or brand advisor.
Hourly rate: $145 +GST
Day rate: $900 +GST
Weekly rate: $3250 + GST
(Negotiable for charities)
I’m good at…
Copywriting for any medium
Creative direction
Strategy
Pitching
Collaboration
Behaviour change campaigns
Honouring kaupapa, te ao and tikanga Māori
Product naming
Caltex Pumped, Plunket’s ‘1000 days to raise a bundle’, KiwiRail Northern Explorer, Very Welly Christmas are just some of mine.
Good fit?
If this sounds like the kind of help you could use, book a free introductory talk. We could grab a coffee or a cheeky chardonnay. I’m good at chardonnay.