Accolades & Awards

“A talented writer, known for his manaakitanga and as a kind, compassionate, empathetic leader. Highly inclusive and generous with his time to nurture growing talent and make everyone feel part of a team. He is also a talented voice over artist and banjo player, as well as a witty and wonderful individual.”

Kim Pick, ECD, VML NZ

“We’ve worked with Dan across both agency life and as an independent writer, and he’s a total weapon in both worlds. Smart, funny, genuinely great to collaborate with. A sharp eye for brand tone, a wicked sense of humour and nails the brief without overcooking it.”

Dan Watkins, Executive Producer, Reel Factory

“I’ve had the pleasure of working with Dan across two different companies. Most recently, he’s developed compelling copy for employers in the infrastructure industry and Year 11–13 high school students. Dan quickly understands briefs, tailors content to diverse audiences, and consistently meets tight deadlines. His positive, proactive, can-do attitude is very much appreciated!”

Melaney Branch, Senior Marketing Executive, Connexis

“The irony of writing about a copy writer, which we employed to do because we needed help with writing! Dan was fantastic to work with – right off the bat sought out to understand our brand, our vision, and our customer. With thoughtful questions, a curious approach and incredibly efficient first drafts he presented three incredible concepts to us. Dan captured the essence of our intent perfectly. He is professional, approachable and incredibly skilled in his work. We would readily work with him again.”

Amanda Morgan, Team Leader Attraction, Fire and Emergency NZ

“We gave Dan a testing brief and weren't sure what we wanted could be done – but he delivered. Dan paid extra attention to understanding the essence of what we were trying to achieve, understanding our audience, and captured the nuance and complexity of the work. He presented three strong concepts - and we genuinely liked all of them. It's rare to find a creative talent who is also so genuine”.

Hannah Ker, Fire and Emergency NZ